would versus could

Disclaimer: Right! You’ll have to bear with me here, and excuse any pseudoscience/lack of historical accuracy; this is just a bit of a brain dump of some thoughts I’ve had recently on ambition and personal development, inspired by books I’ve been reading. If you dig any of what you read below, I’ve put a list of books with similar ideas in the footer 😉


It’s my belief that we all have the potential to achieve anything.

We all could, but the question is, would we?

Back in the prehistoric day, humans lived in a much tougher environment than modern day Western civilisation. This meant taking persistent action was essential because it was literally the difference between life and death. Everyday Caveman John woke up, he had to fight for his food and shelter, otherwise he was dead. Clearly this isn’t the case for us today – I could wake up tomorrow and decide to do nothing – and there would be zero consequence to my imminent survival.

So, what’s my point?

Should we sack Western civilisation off, and revert to living in a prehistoric manner, just so we have to work harder? Absolutely not, I think the security and free nature of our modern civilisation is absolutely admirable and amazing. However, it does mean, in order to be successful at something we usually have to put evolutionary pressure onto ourselves.

Now I’m not talking Caveman John pressure, where we are acting purely out of survival, but enough pressure so that we get a little out of our comfort zones – something I’ve talked about before in 3 gym classes you should try.  We all could do this,  but would we be willing to push ourselves, and experience some discomfort, in order to achieve?

I’ve had instances of pushing myself to my potential over the years, but also innumerable times when I have taken the path of least resistance. Last year, I landed an interview for a job I really wanted at a fashion retailer in London. After the preliminary stages, I was fully aware I would have to improve my Excel skills quite dramatically, and I had 3 weeks to do it in. I definitely could have learned the Excel skills, but the point is that I wouldn’t commit to doing it.

So in order to develop, I need to take the lessons from this experience, and implement them. For instance, this is something I really want to put into practice with blogging.

I know that I could:

  1. Keep to deadlines to produce regular, scheduled blog posts
  2. Put myself out there to meet and collaborate with other bloggers & photographers
  3. Optimise social media accounts to drive traffic to my blog

But will I?

I’ll have to make sure I put enough pressure on myself everyday, and not let myself off the hook. I believe that if I do commit to these 3 points, a longer term snowball effect might occur, and I’d get to a situation where people are reading the blog regularly, and most importantly gaining value from it.

blog_flatlay

Yet, as I’ve said, this will only happen if I stick to small DAILY habits that then compound into long term progress. For example, regularly planning and writing blog posts,  and shooting and editing imagery, as well as indirect (but critical) habits such as getting 8 hours sleep per night and hitting the gym. I’ll also, in the short term at least, have to be willing to give more than I will necessarily receive.

Finally, it’s important to say that I have friends, colleagues and mentors who are much further along their journey than I am. So I write this post from a place of humility, a place of noticing that there is at least one thing all these people have in common, and that’s their persistence in taking action. They put enough pressure onto themselves to make sure they’re habitually taking action and, as a result, developing themselves. This is why I strive to be around people like this as frequently as possible. They make it a matter of course to step out of their comfort zones with a willingness to learn,  which is something I’m trying to do every single day.

Thanks so much for checking this post out – follow me on Insta for updates on all new blog material 🙂


Source material and self-development books I’d 100% recommend:

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