Goose Studios: Fashion that doesn’t cost the earth

GLOBAL fashion brands seem unwilling to change their unethical and unsustainable practices. Although frustrating, it means change might have to come from the bottom up. This provides an opportunity for passionate start-up fashion brands who want to bring solutions to a crisis that has been ignored for too long. 

I FIRST got chatting to Rich & Sam (left to right in the photo above), mates and co-founders of Goose Studios, a few months ago. Within minutes, I’d fallen in love with their approach to life, and to business. They’ve created Goose Studios in order to have some fun and help save the planet… They just happen to sell great fashion.

RECENTLY I caught up with them, and they filled me in on how to build an ethical wardrobe, what they predict for the future of the fashion industry, and just who Goose Studios’ BAE is.


100% ethically sourced long-sleeved tee – use code DISTIL15 for 15% OFF

Hi Guys! Thanks for taking the time to chat with me. First of all… How on earth have you ended up running a sustainable/fair fashion brand?!

Rich: Back in 2015, we’d both just read Let My People Go Surfing by Patagonia’s founder Yvon Chouinard, which showed us sustainability in fashion was something our generation needed. We had started putting together a line of t-shirts for Disco nights we organised whilst at uni. This merchandise line got out of hand, and the next thing we knew we were running a sustainable fashion brand!

Amazing! And why is sustainable fashion important to you?

Sam: After we’d read Let My People Go Surfing, we realised every product made has an impact on the planet. We both love the fashion scene, but want to make sure it has as little impact as possibleStacey Dooley’s recent documentary also reinforced fast fashion’s shocking environmental impact. We know attitudes can be slow to change, which is what drives us to continually improve our efforts in flying the flag for fashion that doesn’t cost the earth.


Reverse of the navy long-sleeved tee

Nice one guys, and do you get the sense it’s as important to bigger, global fashion brands, and to the general public?

Sam: When it comes to the bigger brands and their production, it would be fair to say that most brands are making at best, a token effort. They heavily promote one or two sustainable styles, but these only make up a minute percentage of their ranges. Even though there are some exceptions like Weekday.

Rich: The good news though is that there is a large amount of smaller brands who are starting with a totally new philosophy, of being accountable and transparent when it comes to sustainability. We’re big fans of the likes of Finisterre and Know The Origin.

I think 2018 was a good year for sustainable and ethical clothing starting to get recognition from the public. Big exhibitions like Fashion for Good in Amsterdam, and Fashioned By Nature at the V&A, have definitely helped sustainable fashion hit the media. And it feels like it’s here to stay.

Let’s hope so! And how do you guys go about making sure Goose Studios’ supply chain and product is as sustainable, and ethical, as possible?

Sam: We rely on making sure that all our suppliers have the global accreditations that ensure we have an audited, ethical and fair, sustainable supply chain. This starts with only using 100% GOTS (Global Organic Textile Standard) organic cotton, minimising the abuse of toxic chemicals polluting soil and waterways.

Rich: Our suppliers also have Fair Wear foundation membership, meaning they pay a fair living wage in their respective countries of production, and it ensures the continual development of worker rights. 

We’ve just had news that our t-shirts are now PETA certified, meaning the production is animal cruelty free and vegan friendly. All our tees are also hand printed by our friends over at Memory Screen Print Studios using water based inks, we visit them a few times a year so know exactly what’s going on. Equally our packaging is 100% recyclable and we are now also a plastic free company. Meaning that all the processes we have control over, are plastic free.


Unisex short sleeved tee – use code DISTIL15 for 15% OFF

That’s fantastic! When I started to get interested in fair fashion, I didn’t have a CLUE where to start – any advice for our readers on how to build an ethical wardrobe?

Rich: You can make really easy swaps with your basics first. Switch your cotton t-shirts and sweatshirts to an organic cotton version. There are some great organic cotton underwear brands too. For items like jackets, try marketplaces like ASOS marketplace or Depop where you can pick up ace second hand vintage pieces, denim jackets especially. Charity shops are a great cheaper alternative too, especially for items like waxed jackets or oversized vintage sportswear.

Any more brands you’d like to recommend?

Sam: Goose Studios!

Rich: But seriously, brands like Weekday are great starting points for casual style, with a solid range of organic tees, sweats and denim. Finisterre are a more adventure lifestyle brand, and are a bit pricey. But their jackets are top notch, super stylish and last forever… I think they do free repairs too.

Sam: Know The Origin and Idioma are smaller operations, but have good price points for your everyday wardrobe.

Rich: If you need a winter jacket take a look at Ecoalf. We’d love to see them become the new sustainable Canada Goose. It’s quite high-end though, it used to be cheaper!

Sam: And for footwear we live in our Vejas – they take a while to break in, but they’ll last for ages. Mine are 2 years in of daily use and still going strong. I like to think I got them before they were cool!


Thanks guys – great reco’s – and in your opinion, will the fashion industry become more sustainable?

Sam: In short, yeah, it will have too. It’s fashion or the world… Depressing right?! But it’s like all polluting industries, there’ll come a point when everyone’s like “Oh shit, it all needs to change. Right now.” And I don’t think we’re too far off that to be honest.

… And the future for Goose Studios?

Rich: Even if us growing a bit makes bigger brands think about being sustainable too, then that’s a win for the planet! We genuinely believe we are arriving at a tipping point where fashion needs to wake up and start taking its environmental responsibilities seriously. 

Sam: We want to show people they can have it all – an organically sourced, sustainable garment, that looks great, feels great, and doesn’t cost the earth. 

Exciting times! And finally thanks so much for talking to me… Just one last favour… Describe Goose Studios in three words?

Sam: David. Attenborough’s.

Rich: BAE.

GUYS – thanks so much for checking this post out – it really means a lot to me 🙂 Goose Studios is a fantastic example of a start-up business bucking the trend of fast fashion, and helping us move towards a more sustainable way of consuming and living. I hope to bring you guys many more interviews with other such projects in the near future, so watch this space.

If you decide you would like to support the lads, and purchase something from Goose Studios, please save yourself some cash by using promo code DISTIL15 at checkout (valid for a limited time only).

A 🙂






WAMA underwear: relax, it’s natural

IF you’re anything like me, you’ve never given much thought to the sustainability of your underwear… I mean, you look for a suitable fit, comfortable fabric, and then you stick to buying that pair in a slightly different colour variant each time. Fair enough.wama_post_boxers_cartoonRECENTLY I decided to look up just how sustainable and ethical the famous underwear retailer (cough Calvin Klein cough cough) I always buy from is. Not very, I discovered.

Note: Check out the Good On You app for sustainability ratings of fashion brands 😉

AS if the stars on my boxers were aligning – as soon as I started to search for a new, sustainable brand to purchase my next pair from – WAMA underwear got in touch. WAMA is a brand on a mission. Its aim is to pioneer the hemp underwear industry by making the best hemp undies in the world for both men and women, constantly improving their fit, function and design. During this process they hope to bring more awareness to hemp as an option for clothing, especially underwear.

NOT gonna lie, before speaking to WAMA, my knowledge of hemp was a little… hazy… But I soon began to learn some amazing stuff about the fabric:



SO I’d learnt lots about how cool hemp is, but how about WAMA’s underwear itself?

Comfort: 9/10

I thought it might have been hemp hype, but these boxers are one of the comfiest I’ve ever worn. They are super breathable and the elastic band hugs my waist nicely.

Style: 7/10

Can’t go wrong with black coloured boxers, in my opinion. And the WAMA green leaf logo found on the left side is a chic touch. For me, however, the shorts are a little too long. I prefer shorter trunks, and as it happens, these are being added to WAMA’s product range this year!

Durability: 9/10

So far, so good. I’ve washed these six times now; they haven’t changed shape and their colour hasn’t faded. Plus the elastic is still going strong, something that can quickly erode on poorer quality boxers.


WAMA boxers and pouch bag

SO, if you’re looking for an extremely comfortable underwear that isn’t going to be too harmful to the planet, I would definitely recommend giving WAMA a try.

As always, thanks for reading 🙂



6 essential summer shoes

The right pair of shoes can transform your outfit and look, with minimal effort. Whether you’re heading to the beach, going for a sizzling city break, or glamming up for the evening, I’m here to help with the most on trend summer shoes this summer! So, pack away your wellington boots, and get ready for all the loafers, boat shoes, trainers, espadrilles, and flip-flops coming your way.

1. White Trainers

Minimalist white trainers are the 2018 summer essential. You can opt for timeless trainers such as the white Converse Chuck Taylor All-Stars, which have remained largely unchanged since their introduction decades ago. Or, a less recognisable model such as the Levi’s Malibu trainers, which are virtually unbranded. Team your white trainers with matching white laces and add a pair of light denim shorts for the ultimate summer outfit.



2. Boat Shoes

Also known as deck shoes, boat shoes are now some of the most popular styles you’ll see in any summer resort. Boat shoes were originally a popular preppy choice, but have now turned into a summer classic, which must be worn without socks for that nautical touch. Style a blue pair of boat shoes with some beige chinos for the ideal Riviera look.


brown boat shoes

3. Loafers

Every man needs at least one pair of loafers in his shoe rack. The loafer is a staple shoe style that is extremely versatile, whether you need to dress up for a summer wedding or dress down for a garden barbecue, loafers are both sophisticated and relaxed. When dressing up, choose a pair of leather loafers, and team with a seersucker blazer and linen trousers. To dress down, match a pair of suede loafers with denim shorts and a polo shirt. Remember, unlike boat shoes, always wear socks with loafers! And choose a lighter coloured pair for greater versatility with other lighter tones in your summer wardrobe.

brown loafers

blue loafers


4. Sliders & Flip Flops

Flip flops & sliders might be the most controversial shoes on this list, but fashion attitudes are changing towards them, and both have their place in your summer capsule wardrobe. Summer is all about relaxation, and these shoes are perfect for that. Whether you’re at home or abroad, slip either of these bad boys on with a neutral coloured pair of shorts and a white vest, and you’ll immediately feel chilled out.

birkenstock_madrid_white_sandalsblue flip flop

5. Espadrilles

With the huge variation in espadrille colours and prints, you’re bound to find a pair that will go with your summer outfits. I’d recommend getting a day-pair to head down to the beach in, and an evening pair for al fresco dining, without the formality of leather shoes.

navy_espadrillesred espadrilles

6. Suede Desert Boots

As the name suggests, desert boots were originally designed for hot conditions, and became a popular men’s fashion item during the 1940s and 50s.  The fab thing about desert boots is the numerous ways in which they can be styled, allowing many different looks for summer. Wear them with cropped trousers or shorts, and invisible socks, to epitomise smart-caj. Desert boots are also perfect for dressing up; wear them with a smart pair of chinos, or even a suit, on a summer’s evening.

midnight blue desert bootsbrown desert boots


how to dress for a wedding – men’s guide

What to wear for a wedding is rapidly becoming just as important for guys as it already is for the ladies. I understand there’s limited information out there for men on the latest styles for each season, but that doesn’t mean dressing for a wedding needs to be a fashion nightmare. Do not fear, whichever time of year the wedding is, I’ve got you covered!

what to wear to a spring/summer wedding

For a spring/summer wedding, it’s all about lighter colours to keep you cool. Team a blue suit with a crisp white shirt, and some brown or black brogues for a classic, James Bond-esque look. A smart, cotton suit is ideal, but if expected temperatures are going to reach boiling point, you could even opt for a linen suit for extra comfort. Adding a pair of blue suede shoes will give you the perfect summer get-up, and will mean you’re ready to hit that dancefloor when the time comes.

shop the look


style it withla_redoute_black_brogues

what to wear to an autumn/winter wedding

For an autumn/winter wedding, the most important thing is keeping warm. After all, the photographer will be snapping away all day, and you want to be smiling, not shivering! A woollen blazer is ideal for battling those autumnal winds, and if you’ve entered the most bitter months of the year, you could even rock a smart overcoat for a suave entrance to the wedding. Earthy and darker tones are the name of the game for weddings at this time of the year, so why not complete the outfit with a pair of taupe ankle boots?

ASOS have a built up a wonderful, extensive wedding boutique for men over the last few years, though they seem to avoid promoting it too heavily. Check it out for a great range, at mostly competitive prices.

shop the look


style it withtaupe_ankle_boots_la_redoute

what to wear to a beach wedding

If you’re lucky enough to be attending a beach wedding this year, it’s time to focus on casual-chic. This doesn’t mean it’s advisable to turn up in your Speedos and beach towel, but it is perfectly acceptable to keep it caj. Linen will keep you smart, cool and casual, and the whiter the better. Pair your white linen suit with blue leather loafers for that relaxed feel, and to wow the rest of the guests. If you’re not keen on the look of linen, wear a seersucker cotton blazer for a lightweight, breathable alternative.

shop the look


style it with



how to wear linen – men’s guide

Linen is the ideal fabric to keep you looking and feeling cool in the warmer months. However, many still avoid it as it isn’t the easiest look to pull off, so I’m here to help with these linen guidelines designed just for you!

do I need to iron linen?

There’s no need to iron linen. It is time to embrace the creases, reflecting your tranquil summer attitude. Why not use the time you’ve saved not ironing to knock up your favourite G & T, throw on your linen t-shirt, and sit out in the sun? If you can’t possibly resist ironing your linen garm’s, make sure to iron them inside out.


which colour should I go for?

Are you feeling experimental this summer? If so, linen is a great way to get new shades into your wardrobe. There are green and blue tones which you simply don’t get from winter wool or denim. If you’re playing it safe, classic summer colours such as beige, navy and white are always on trend.

White Regular Fit Crew Neck T-Shirt

how should it fit?

The optimal linen fit is relaxed. You might want to try ordering one size up to give that ultimate chill vibe, also make sure to leave linen t-shirts and shirts untucked. If you are precious about a close fit, you can always get the clothes tailored, this might be recommended for a linen suit where a close fit can be a challenge.



what do I pair it with?

I’ll admit, head-to-toe linen is a tough look for anyone to pull off. If you’re feeling it, go for it! If not, complete the look with a denim jacketsuede shoes and shades to maintain that idyllic feel.


7 summer tees for men

Come summer time, you’ll need at least one tee for every day of the week. T-shirts are an eternal summer staple that can be worn for so many different occasions. Dressing up or dressing down, read on for my picks of the most on trend t-shirts for summer 2018.

1. the striped tee

A striped t-shirt is a must for every summer. Tuck it in for that elegant, Riviera look, or leave it out for more of a casual, daytime barbecue feel. I love this breton tee by Weekday, its slightly longer back and raw edges at the hem are ideal for that relaxed look.


2. the graphic tee

Graphic t-shirts are perfect for standing out this summer. For me, when introducing a graphic into my outfit, I like to keep it monochrome so there isn’t too much going on. But if you’re feeling a louder graphic, go for it! Rules are made to be broken in summer 😉


3. the basic tee

The essential staple for this summer, the v-neck has made a comback in 2018.  Top tip for the v-neck – find your ideal fit, and then purchase that specific tee in 50 different shades. Wear brighter tones when the sun is out, and vice versa. I find La Redoute’s v’s work well for me, but there’s so many out there, so have a search and take your pick!



4. the slogan tee

Let your tee speak for itself. Slogan tees are the trend of 2018. Be fun, be flirty, and be on-trend. You’re bound to find something to bring out your personality with the abundance of slogan tees on sale this season.


5. the “going out” tee

Polo shirts are an ideal way to look smart-caj this summer without overheating. Shop this Zara striped polo to add some oomph to your outfit when you’re hitting the town.



6. the plain white tee

Jack & Jones have designed some of our favourite simple, crew neck t-shirts for this summer. White is going to keep you looking and feeling cool in the warmer months, and this classic tee also comes in 3 more shades!


7. the sleeveless tee

Whether you’re travelling abroad for a city break or to be by the sea, a sleeveless tee is just the ticket!


street style: @georgelancaster

I’ve known my good friend, George, since we were 3 or 4 years old, and we’ve been through many fads and fashions together. Some of the more memorable ones include rocking a shaved head at the same time; wearing huge, baggy jeans for no apparent reason in the early noughties; and even wearing full footy kits (when we weren’t playing football).

Anyway, I’d like to think we’ve evolved somewhat (not sure) and now share a taste for classic sartorial elegance. I’m half joking.


Image taken by Callie Lancaster

What I admired first about this outfit is its layering. As you know, I love a layered look, but it’s not always easy to pull off; oftentimes people aren’t sure how to mix colour and texture. Not George. The blue & grey tones which dominate the outfit allow for the autumnal pop of colour from the mohair jumper, which adds texture and really completes the look.

I’ve talked before of my long-term struggle with trainers, but I think George has nailed the ability to pull them off. Firstly, if you’re going to wear white trainers, KEEP IT CLEAN. This is part of the reason I tend to avoid them, because there is a certain amount of upkeep required to maintain their shine. As you can see, George’s Stan Smith’s are spotless, which means they retain their cool.  Secondly (unlike our younger selves) he’s made sure his jean is just touching the top of his trainers, rather than covering them. Another great sartorial tweak George has employed is folding up his jeans bottom hem just once, as to create a distinct line between the trainers and jeans.

Finally, George has inspired me to try out a fur-lined hooded parka. His is really well-fitted, and that’s crucial in my opinion, so I’ll start my search now. It may even feature in the second edition of my top winter coats, who knows

Thanks for reading.





what to wear wednesdays

This Wednesday I’m wearing a suit. A skinny suit. A skinny, navy suit. I’ve had this suit for like four years now, and it’s made an appearance at many occasions including my graduation, a few weddings and even job interviews. This is a good reason to save for, and then invest in a decent quality suit, as you will get the value back. This particular suit is from Marks and Spencer. I would recommend M&S for the quality of their fabrics, but less so the fit, although to my knowledge they have been working on this and are offering slimmer fits for the younger market. I decided to get this suit altered at Stitches in Leeds, who are awesome at understanding and providing exactly the fit you want, in super quick time, for a v reasonable price.


I’ve teamed the suit with a soft pink polo shirt from Topman, which complement each other nicely. Obviously this gives a more casual feel to the outfit, so I’d recommend wearing it to a not-too-formal event, such as your mate’s birthday party. I’ve opted for no socks, which works okay due to the informal feel of the suit, plus the pink tones of my ankles match the polo shirt well 😉

Cheers for checking this WTWW post out! See you next week.




Other pieces worn in shoot: Dr Marten’s shoes

All images taken on an iPhone by Angela Pegg

street style: @zestyosy

I met Emmanuel in Sheffield, the night before New Year’s Eve. Firstly his smart, even formal style, drew my attention. The pinstriped shirt is a classic piece, but is a little less popular at the moment; with louder, embroidered shirts more on trend.


Emmanuel has subtly, but crucially, matched the pinstripe colour to that of his tie which means the outfit flows well, and isn’t too clashy on the eye. As you guys know, I love simplicity in an outfit, and the understated feel of his shirt means the cuff links work so well when suavely bringing together the formal, double cuffs.


Finally, Emmanuel’s tie bar completes the outfit nicely. The functional use of a tie bar is to pin the tie to your shirt, uniting the two and keeping it all in place, but it also adds another touch of bling, perfect around the festive period.

Thanks for checking this street style post out; I have more lined up for the coming weeks so keep your eyes peeled 😉




All images taken on an iPhone by Alex Pegg

street style: @dalecoop94

Incoming: a v. serious fashion outfit review 😉

I met Dale on a night out in Sheffield. I immediately noticed the statement jacket, and had to get a shot of him. Shearling jackets are on trend at the moment, so walking down the high street, you’ll spot at least one every couple of minutes. However, normally the shearling is just on the collar of the coat, and the rest of the coat is leather. This is why I was drawn to Dale’s coat, which has black, glistening faux fur all over the coat.


This brings me nicely on to Dale’s mesmerising monochrome tones, which are a perfect complement to the big, statement coat.

Style Tip:- If you are going to wear a statement garment, such as a big coat or loud print jumper, I’d recommend trying to offset it by using neutral colours in the rest of the outfit.

His grey skinny jeans run down into a black suede pair of chelsea boots. I think he’s nailed the bottom half of the outfit because, in my opinion, chelsea boots only work when worn with tight-around-the-ankle trousers.

As always, thanks for reading guys!




Images taken on an iPhone by Alex Pegg