WAMA underwear: relax, it’s natural

IF you’re anything like me, you’ve never given much thought to the sustainability of your underwear… I mean, you look for a suitable fit, comfortable fabric, and then you stick to buying that pair in a slightly different colour variant each time. Fair enough.wama_post_boxers_cartoonRECENTLY I decided to look up just how sustainable and ethical the famous underwear retailer (cough Calvin Klein cough cough) I always buy from is. Not very, I discovered.

Note: Check out the Good On You app for sustainability ratings of fashion brands 😉

AS if the stars on my boxers were aligning – as soon as I started to search for a new, sustainable brand to purchase my next pair from – WAMA underwear got in touch. WAMA is a brand on a mission. Its aim is to pioneer the hemp underwear industry by making the best hemp undies in the world for both men and women, constantly improving their fit, function and design. During this process they hope to bring more awareness to hemp as an option for clothing, especially underwear.

NOT gonna lie, before speaking to WAMA, my knowledge of hemp was a little… hazy… But I soon began to learn some amazing stuff about the fabric:

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@distilmystyle

SO I’d learnt lots about how cool hemp is, but how about WAMA’s underwear itself?

Comfort: 9/10

I thought it might have been hemp hype, but these boxers are one of the comfiest I’ve ever worn. They are super breathable and the elastic band hugs my waist nicely.

Style: 7/10

Can’t go wrong with black coloured boxers, in my opinion. And the WAMA green leaf logo found on the left side is a chic touch. For me, however, the shorts are a little too long. I prefer shorter trunks, and as it happens, these are being added to WAMA’s product range this year!

Durability: 9/10

So far, so good. I’ve washed these six times now; they haven’t changed shape and their colour hasn’t faded. Plus the elastic is still going strong, something that can quickly erode on poorer quality boxers.

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WAMA boxers and pouch bag

SO, if you’re looking for an extremely comfortable underwear that isn’t going to be too harmful to the planet, I would definitely recommend giving WAMA a try.

As always, thanks for reading 🙂

A

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sustainable fashion: my move towards it

I’d like to thank each and every one of you for your support so far, and hope you’ll continue with me on this journey 🙂


AROUND one year ago, I did something I’d been thinking about for a long time, and finally mustered up the courage to start a fashion & lifestyle blog. Distil My Style was born.

SINCE then, I’ve mainly produced (some good, some bad, some ugly) fashion content, but recently I started to feel an unease about posting it. I noticed I was getting more enjoyment and satisfaction from lifestyle posts such as 6 places to visit in Sao Miguel, Azores and 3 gym classes to try and in most cases they were being better received by you guys 🙏

AFTER reflecting on this for some time, I realised the reason for my angst was the fact I wasn’t giving much consideration to the fashion brands I was promoting. Plenty of thought was going in to the fit, the print, and the price of the clothes, but none given to whether they’re sustainable and/or ethical. Did the production of these garments carry a negative external cost to the people making them, or to the environment?

EVEN though I’d shopped loyally with many of these brands for over a decade, the seed had now been sewn, and I had to look more deeply into the issue. I soon found many amazing people had been researching and campaigning for an alternative fashion industry ever since the rapid emergence of fast fashion in the late 90s/early 00s.

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LUCY Siegle is a pinoeer of this movement, and in her revolutionary book To Die For, she discusses how:

“As consumers we’ve been completely anaesthetised by the seemingly incredible value of fashion over the last decade. The kick that buying cheap items gives us makes it easy to forget the reality of their production.”

THE more I continued to read about the devastating affect the fashion industry is having on certain people’s lives and the environment, the more I began to angle my blog and Instagram content towards sustainability.

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Some charity shop outfits 😝

MY mind was made up when I watched Stacey Dooley’s documentary Fashion’s Dirty Secrets, which focuses on the environmental impact of the fashion industry. Dooley cleverly and candidly tackles the topic from a consumer’s point of view:

“The few pounds we spend for an item of clothing isn’t the true cost – the real cost is the millions of gallons of clean water that was used to grow the fabric, or the millions of gallons of fresh water that was polluted with toxic chemicals to dye the clothes.”

AFTER watching this I felt I had no other choice than to focus Distil My Style completely on sustainable fashion, making it the unequivocal topic of conversation on the blog.

WHAT YOU CAN EXPECT TO SEE

  • More charity and vintage outfit posts using recycled clothes
  • Practical life hacks on how to shop fashion more sustainably
  • Interviews with established, and upcoming, sustainable fashion brands

SO, I hope this slight shift in focus is as exciting to you as it is to me, and that you’ll continue with me on this journey. To those who have been with me since the beginning, and to those who are just joining, thanks again for your support! 

A

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