IF you’re anything like me, you’ve never given much thought to the sustainability of your underwear… I mean, you look for a suitable fit, comfortable fabric, and then you stick to buying that pair in a slightly different colour variant each time. Fair enough.RECENTLY I decided to look up just how sustainable and ethical the famous underwear retailer (cough Calvin Klein cough cough) I always buy from is. Not very, I discovered.
Note: Check out the Good On You app for sustainability ratings of fashion brands 😉
AS if the stars on my boxers were aligning – as soon as I started to search for a new, sustainable brand to purchase my next pair from – WAMA underwear got in touch. WAMA is a brand on a mission. Its aim is to pioneer the hemp underwear industry by making the best hemp undies in the world for both men and women, constantly improving their fit, function and design. During this process they hope to bring more awareness to hemp as an option for clothing, especially underwear.
NOT gonna lie, before speaking to WAMA, my knowledge of hemp was a little… hazy… But I soon began to learn some amazing stuff about the fabric:
- Hemp is naturally anti-bacterial and anti-microbial
- Hemp is super soft and breathable
- Hemp is arguably the most sustainable fabric
SO I’d learnt lots about how cool hemp is, but how about WAMA’s underwear itself?
I thought it might have been hemp hype, but these boxers are one of the comfiest I’ve ever worn. They are super breathable and the elastic band hugs my waist nicely.
Can’t go wrong with black coloured boxers, in my opinion. And the WAMA green leaf logo found on the left side is a chic touch. For me, however, the shorts are a little too long. I prefer shorter trunks, and as it happens, these are being added to WAMA’s product range this year!
So far, so good. I’ve washed these six times now; they haven’t changed shape and their colour hasn’t faded. Plus the elastic is still going strong, something that can quickly erode on poorer quality boxers.
SO, if you’re looking for an extremely comfortable underwear that isn’t going to be too harmful to the planet, I would definitely recommend giving WAMA a try.
As always, thanks for reading 🙂